Many brands today are finding success leveraging digital communities on Meta, whether it be for customer support, product innovation, loyalty and engagement, customer acquisition, or retention.
Learn how to build the right type of community for your business by downloading our Community For Brands Playbook.
Learn how these brands built their communities in different ways to drive their business goals.
The Marriott Bonvoy Insiders community launched in April 2020 just as COVID was deeply impacting travel. It took them 12 months to grow to 20,000 members.
Their growth then accelerated: it took just 3 months to reach 40,000. Today, they’re at 100,000 members and counting.
The community is full of devoted brand advocates who are fostering connections with fellow travelers, sharing their best travel (and Marriott Bonvoy) tips, all while continuing to give the company valuable feedback about the loyalty program.
Tonal, a high-growth fitness startup, launched the Official Tonal Community in 2018 to help customers optimize the Tonal experience.
They’ve branded a routine #FeedbackFriday post to gather feedback from the community to inform the company’s roadmap and optimize the product experience.
It’s been proven that active members in the Official Tonal Community have a higher attachment to Tonal equipment, workout more often, and are more likely to recommend Tonal to a friend than the average Tonal member.
Canva, the visual communications platform, created the Canva Design Circle community to empower its global community to get the most out of Canva.
Canva Design Circle is a place to share the latest feature tutorials, foster brand love and empower Canva’s community to support one another with tips, tricks and actionable feedback.
Canva rewards community members for their designs and high-quality contributions through #CanvaChallenges and awards which drive community engagement, product adoption, customer advocacy and user growth.
