How to Use Facebook’s Conversions API: A Developer’s Guide

Conversions API is a Facebook Business Tool built for advertisers to leverage their offsite customer data for targeting, optimizing and measuring their Facebook ad campaigns.

Join Facebook Marketing and Engineering specialists as they guide you through implementing the Conversions API.

In this webinar we’ll cover topics to help you and your teams successfully implement the Conversions API and connect your data directly from your server:

Overview: Learn why Conversions API is a crucial tool for balancing privacy and personalized advertising as the ads ecosystem evolves
Preparation: Select the right Conversions API integration approach and the preliminary assets you need before beginning the implementation
Implementation: End-to-end tactical guidance on executing the Conversions API integration
Troubleshooting and Optimal Configuration: Learn how to optimize your Conversions API integration to ensure you are set up for success
Q&A: Our marketing and engineering leaders will answer your questions

RSVP Required. Share this invite with your developer, engineering or technical team members. Only registered participants will receive access to the presentation and follow-up materials, including our new Conversions API Direct Integration Playbook.

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