As the digital ads ecosystem rapidly evolves, now more than ever agencies and partners play a crucial role in preparing their clients for a future without cookies and ensuring continued campaign success. How can your agency and your advertisers stay ahead of ad industry shifts, and look to avoid the crippling effects? By taking the proactive step to adopt Conversions API.
Join us on Thursday, April 15th, when we will review the upcoming changes, discuss the importance for agencies to decide the role they plan to take in preserving client signals, and learn about how Conversions API can help you sustain existing business and win new business.
In this 45-minute session, we will cover the following topics:
- The cookie-less future of digital advertising
- Agency roles in preparing clients
- Steps you can take to get started, including inspiration from early Conversions API adopters