Apple iOS14 Update: New Facebook Product Experiences to Help You Prepare

05 JUNE 11AM | GMT

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Thursday, February 4, 2021
11:30am PT | 1:30pm CT | 2:30pm ET

Apple iOS 14 Update: New Facebook Product Experiences to Help You Prepare


Apple iOS 14 Update: New Facebook Product Experiences to Help You Prepare

To prepare advertisers and partners for the media-buying and measurement changes that will be required as a result of enforcement of Apple's iOS 14 AppTrackingTransperancy framework, Product Experts will review the Facebook in-product experiences that are becoming available over the next few weeks.

In this webinar, we will cover:

  • The new Resource Center: a dedicated tab in Ads Manager with a personalized checklist of tasks that will help guide you through the steps you should take based on your account setup
  • A global change to attribution window reporting that impacts all advertisers
  • Steps to configure conversions events as we prepare for a world in which both Web and App Conversion events are restricted, aggregated, and delayed via Apple's new measurement protocols
  • How App advertisers can test App Ads campaigns using Apple's SKAdNetwork API in advance of this being required for all App Ads

Your Hosts

Meet these experts and stay up to date on all the latest business solutions for Facebook.

MK Raffaniello
MK Raffaniello
Product Marketing Manager, Signals
Marcus Cumby
Marcus Cumby
Product Marketing Manager, Delivery & Optimization
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