Building for Privacy and Performance: Web Advertising Guidance for Apple’s Mobile Operating System Changes

05 JUNE 11AM | GMT

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Tuesday, January 12th, 2021
11:30am PT | 1:30pm CT | 2:30pm ET

Building for Privacy and Performance: Web Advertising Guidance for Apple’s Mobile Operating System Changes


Building for Privacy and Performance: Web Advertising Guidance for Apple’s Mobile Operating System Changes
In our recent Facebook for Business post published on December 16th, 2020, we disagree with Apple's iOS 14 policy requirements which mandate that all apps in the App Store show a prompt to iOS 14 users in accordance with their AppTrackingTransparency framework. Notably, Apple's policy will impact not only app advertisers, but also advertisers that optimize, target and report on web events.

These changes have resulted in net new guidance specific to advertisers that leverage the Facebook Pixel and/or Conversions API to run web conversion campaigns.

Join us for a webinar where our product experts will cover:

  • Facebook’s updated response to Apple’s iOS 14 policies and the impact of Apple’s new measurement standards to advertisers
  • Deep dive into key impact areas and guidance on key actions that businesses who use Web-based advertising tools, the Facebook Pixel and/or Conversions API, can take on Facebook to prepare for iOS 14 measurement standards
If you didn’t catch our first webinar on Apple’s iOS 14 Policy Requirements and Guidance to Help You Plan, we recommend you watch the recording ahead of this event.

Your Hosts

Meet these experts and stay up to date on all the latest business solutions for Facebook.

Alexander Lobert
Alexander Lobert
Product Marketing Lead, Web Signals
Marcus Cumby
Marcus Cumby
Product Marketing Manager, Delivery & Optimization
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