The gaming industry continues to grow up and to the right with the promise of creativity, a growing audience and positive ad spend. Continuous change also means a need to get a closer look at where these trends are headed:
• How do gamers truly feel about ad experiences?
• Which ad formats deliver the best user experiences?
• How can game developers apply the best strategies to monetize their apps?
Audience Network partnered with 2CV to undertake a global qualitative and quantitative research for the current pulse in this industry. Read about the interesting findings and data-based actionable insights answering these questions.
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